Business Background
Holt is a marketing business based in North Carolina, specializing in marketing solutions for mid-sized businesses. They offer expertise in both face-to-face and virtual spaces. Holt Experiential creates branded spaces that advance business and organizational goals by combining graphic visuals, architectural elements, and interactive technology
They design and build digital and physical environments to help clients recruit, retain, educate, and motivate audiences, improve productivity, and maximize sales opportunities. Their projects include customer experience centers, showrooms, innovation labs, conference rooms, trade show exhibits, and more. Each project benefits from a collaborative design process and turnkey fabrication and installation
Get your solutionBusiness Goals
Holt aimed to enhance their services by incorporating digital marketing strategies to boost client engagement. They sought to leverage advanced technology to gain a competitive edge and deliver improved results. By focusing on optimizing client interactions through targeted digital approaches, Holt aimed to drive more meaningful and impactful outcomes, ensuring better overall performance and client satisfaction.
Solution
This solution involved creating two arcade-style games with a nostalgic 1980s aesthetic. The first game challenges players to sort items into the correct trash bins, reflecting real-world waste separation responsibilities.
The second game simulates the detailed process of sorting materials within a recycling plant, providing insights into the complexities of recycling operations. Both games aim to combine fun with education, raising awareness about environmental practices.
Results
As a result, the stand is now vibrant with a significant influx of young students. It has integrated two high-resolution touch screens, allowing each participant to engage in sessions of up to three minutes, focusing on proper waste separation
The game provides instant feedback with hits and misses during execution and offers valuable data about the recycling industry and environmental impact upon completion
Through this interactive experience, awareness about the significance of environmental care is instilled, effectively reaching a target audience who can reinforce concepts through gaming without feeling like it's a formal educational process
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